Business 2.0 offers today's "visionaries" a refreshing blend of traditional and contemporary business strategies. Lighthearted perspectives give way to hard-hitting articles on industry trends, while historic references pay homage to some of the world's all-time-great business leaders. Regular features include "Startup" ("People, trends, wild conjecture"), "What Works" ("Tactics, tools, true-life adventures") and "Self Serve" ("Navigate your life, enhance your view"). Throw in some flashy graphics and unusual fonts, and a slant towards the Internet economy, and Business 2.0 is well-positioned for the next century of business.